Nguyễn Cảnh Tuấn
  • TRANG CHỦ
  • GIỚI THIỆU
  • KHÓA HỌC ONLINE
    • Khóa 1 trên Edumall
    • Khóa 2 trên Edumall
    • Khóa 1 trên Unica
    • Khóa 2 trên Unica
    • Khóa 1 trên Kyna
    • Khóa 2 trên Kyna
  • IELTS
    • IELTS Writing
    • IELTS Speaking
    • IELTS Vocab
    • IELTS Listening
  • TOEIC
  • PODCAST
No Result
View All Result
  • TRANG CHỦ
  • GIỚI THIỆU
  • KHÓA HỌC ONLINE
    • Khóa 1 trên Edumall
    • Khóa 2 trên Edumall
    • Khóa 1 trên Unica
    • Khóa 2 trên Unica
    • Khóa 1 trên Kyna
    • Khóa 2 trên Kyna
  • IELTS
    • IELTS Writing
    • IELTS Speaking
    • IELTS Vocab
    • IELTS Listening
  • TOEIC
  • PODCAST
Nguyễn Cảnh Tuấn

Luyện nghe IELTS #05: Pros and cons of advertising

by Callum Nguyễn
June 26, 2021
in IELTS, IELTS Listening
Share on FacebookShare on PinterestShare on Linkedin

Có thể bạn quan tâm

Luyện nghe Tiếng Anh

Luyện nghe IELTS #07: Ground-nesting bees

July 4, 2021
Luyện nghe số Tiếng Anh

Luyện nghe IELTS #06: Numbers Part 2

July 4, 2021

Bài nghe được thu âm bởi thầy Callum Nguyen, mọi thắc mắc hoặc nhu cầu hợp tác vui lòng liên hệ tại đây  Bạn cũng có thể đăng ký khóa học của thầy trên Edumall, Unica hoặc Kyna

 

Advertising is defined as the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media so as to inform, persuade or influence the behaviour of the target audience.
Advertising is directed to a large number of people and not to one individual. That is why we call it non-personal. It may inform us about the features of the new iPod or a new smart phone or spell out the need to have a cancer check-up.

Control

Relative to other marketing and communication methods, most specifically public relations, advertising messages are largely in the control of the advertisers. When you pay a medium to place your message, you typically have ultimate control over the position, timing and construct of your ad. This allows your business to develop the right messages, and which media best reach the intended audience.

Flexibility

As noted, you have a number of media options in delivering advertising. Essentially, any communication channel where multiple people congregate is a possibility. Additionally, you can present messages one time, multiple times or tell a long-running story through an ad campaign. This allows you to evaluate the effectiveness of your ads and make ongoing adjustments. You can also choose between long-term, brand messaging which helps you develop an image for your brand, or short-term promotions to attract immediate traffic and sales.

Costs

The most obvious drawback of advertising is the costs. Large companies invest millions of dollars a year in advertising. Television ads are very expensive. Production costs range from $100,000 to $500,000 for national ads, and placement can be as much as $500,000 for a 30-second prime-time spot on national network. Small companies are usually even more limited. Budgets of a few thousand dollars are typical for some small, local companies. This immediately eliminates TV options and leaves companies hunting for inexpensive media such as local newspapers and radio.
Uncertainty
Companies have been increasingly concerned with accountability and return on investment in advertising. This is especially true when they hire ad agencies to develop and deliver campaigns. To succeed, companies often spend even more money in market research.

 

Bạn có thể xem toàn bộ các bài nghe khác tại đây

 

Bình luận Facebook
Tags: IELTS Listening

Related Posts

IELTS Maps

Bài mẫu IELTS Writing Task 1 #22 [Maps]

January 21, 2022
Dự đoán IELTS Speaking Quý 1/2022

Bộ đề dự đoán IELTS Speaking Quý 1/2022 [Tháng 1-4/2022]

February 1, 2022
Fireworks

[Listening] History of fireworks in Europe

January 8, 2022
Pie chart IELTS

Bài mẫu IELTS Writing Task 1 #21 [Pie chart]

January 7, 2022
Tên các loại bệnh Tiếng Anh

Tổng hợp tên các loại bệnh phổ biến trong Tiếng Anh

January 3, 2022
Process IELTS

Bài mẫu IELTS Writing Task 1 #20 [Process]

December 27, 2021
diagram

Bài mẫu IELTS Writing Task 1 #19 [Process]

December 27, 2021
pie chart ielts

Bài mẫu IELTS Writing Task 1 #18 [Pie chart]

December 19, 2021
Load More
Next Post
IELTS Speaking sample

IELTS Speaking: Describe a tall building in your city you like or dislike

IELTS Speaking phrases

Tổng hợp cụm từ/cách diễn đạt cần ghi nhớ IELTS Speaking

Facebook
No Result
View All Result

Chào mừng bạn đến với Blog học Tiếng Anh nguyencanhtuan.com. Đây là nơi mình tổng hợp những tài liệu và bài học thú vị về IELTS và TOEIC. Hãy ghé thăm thường xuyên nhé.

Tags

IELTS Cam 16 (1) IELTS ideas (1) IELTS Listening (7) IELTS Speaking (2) IELTS vocab (1) Speaking Part 1 (9) Writing task 1 (26) Writing task 2 (5)
May 2022
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
« Feb    

Xây dựng và thiết kế bởi Callum Nguyen

No Result
View All Result
  • TRANG CHỦ
  • GIỚI THIỆU
  • KHÓA HỌC ONLINE
    • Khóa 1 trên Edumall
    • Khóa 2 trên Edumall
    • Khóa 1 trên Unica
    • Khóa 2 trên Unica
    • Khóa 1 trên Kyna
    • Khóa 2 trên Kyna
  • IELTS
    • IELTS Writing
    • IELTS Speaking
    • IELTS Vocab
    • IELTS Listening
  • TOEIC
  • PODCAST